LA28

The Olympic and Paralympic Games represent a global moment that brings people together through sport, culture and shared experiences. As Coca-Cola marks 100 years as a partner of the Olympic Games, LA28 serves as a powerful platform to drive engagement across the system and connect with consumers at scale.

With billions of viewers and millions of attendees expected, LA28 creates a significant opportunity to build visibility, relevance and growth. Activation will span key milestones leading into the Games, including Torch Relay nominations, the nationwide Torch Relay and Games-time programming. Extending far beyond Los Angeles, the Torch Relay will bring the Olympic spirit to communities across all 50 states, creating multiple opportunities for customer participation and helping operators connect with guests in meaningful ways.