“And A Coke” Campaign

Launched nationally in April, the “And a Coke” campaign is rooted in a simple truth: Coca-Cola makes any away-from-home meal feel complete. Designed to drive beverage attachment and increase traffic, the campaign reinforces Coca-Cola as the go-to beverage across all dining occasions.

It comes to life through real meal moments with iconic restaurant partners, showcasing how Coca-Cola complements a wide range of foods and cuisines. Supported by a full 360° marketing approach, the platform is built to scale across channels and evolve into an ongoing program that operators can activate in their own restaurants.