NextGen Cooler

Coca-Cola is reimagining the cooler with a next-generation platform designed in partnership with customers, bottlers and manufacturers. This Coca-Cola-led approach brings greater control over design, functionality and connectivity.

With lower energy use and increased capacity for more SKUs, the NextGen Cooler supports product innovation while improving visibility and execution at the point of purchase. The result is a stronger consumer experience and increased sales potential.

Recognized with a 2026 iF Design Award, it represents a new standard in cooler design, combining performance, efficiency and a bold new visual identity.