Featured Products

BODYARMOR continues to lean into premium offerings that pair functional benefits with bold flavor innovation. Launching for a limited time this summer in a 16-oz. bottle, BODYARMOR Sour Watermelon brings a bold, tangy sour kick to advanced hydration — just in time to celebrate America’s 250th anniversary. Made with no artificial flavors, sweeteners or dyes, it delivers a better-for-you hydration option with a delicious summer flavor.

BODYARMOR is expanding its portfolio with BODYARMOR FIT, a new sparkling sports drink and the latest innovation in modern hydration, launching in May 2026. Delivering a unique trifecta of hydration, function and refreshment, BODYARMOR FIT features 290mg of electrolytes, 60mg of caffeine and ingredients that support metabolism. Designed for people who feel their best when they’re active — no matter how or where they fit fitness into their day — it offers a better-for-you approach to all-day hydration with no artificial flavors, sweeteners or dyes.

BODYARMOR is expanding its functional beverage benefits with BODYARMOR Flash I.V. Caffeine Zero Sugar, a performance hydration innovation launched earlier this year. BODYARMOR Flash I.V. Caffeine Zero Sugar delivers rapid replenishment, bold flavor and a clean caffeine boost with zero sugar. Available in bold flavors such as Pineapple Passionfruit and Watermelon Punch, it provides 2,290mg of electrolytes and 95mg of caffeine to help fuel focus, stamina and recovery. Built on the trusted Flash I.V. platform, this beverage features natural flavors, no artificial sweeteners and added zinc plus vitamins B and C to support immune health.

Minute Maid is expanding its offerings with Zero Sugar Chilled Singles — a convenient, on-the-go option delivering the bold taste of Lemonade and Strawberry Lemonade with zero sugar, designed to meet growing demand for great-tasting, better-for-you refreshment.

Fanta continues its commitment to flavor innovation with Fanta Crimson Sour Cherry, launched in April 2026. This limited-time offer features a vibrant dark red hue and a tantalizing sour twist, delivering a uniquely exciting taste profile that captures shopper attention. Inspired by gaming culture through a partnership with Xbox, the flavor taps into Gen Z’s passion for immersive entertainment, bringing bold, fruit-forward intensity influenced by iconic gameplay moments. Fanta Sour Cherry is available in 12-ounce and 20-ounce bottles.

Coca-Cola is representing growth in the Trademark line with Coca-Cola Cherry Float in Full Sugar and Zero Sugar. Coca-Cola Cherry Float is a year-long LTO that blends the classic taste of Coca-Cola with cherry and creamy vanilla for a nostalgic yet refreshing twist, designed to tap into the cherry flavor trend and drive frequency with Gen Z consumers.

Simply Limeade with Cherry launched in January 2026 as the first new Simply Ades flavor in nearly a decade. This all-natural innovation combines tart limeade with sweet cherry for a flavor that feels both familiar and new. With nearly 80% of lemonade shoppers interested in trying new flavors, the launch is well-positioned to drive trial and expand the category. Simply Limeade with Cherry is available in 52-ounce carafe and 11.5-ounce single-serve bottles.

POWERADE entered the flavored, ingredient-enhanced water category in October 2025 with the launch of Power Water in select markets, expanding its hydration portfolio. Now available nationally as of March 2026, this zero-sugar lineup delivers 50% more electrolytes than the leading competitor, offering a strong hydration option at a competitive price point. Building on POWERADE’s continued momentum, Power Water features fan-favorite flavors like Mountain Berry Blast and Strawberry Kiwi.

Mr. Pibb returned in October 2025 with a bold new formulation and refreshed look, followed by expansion into dispensed channels in March 2026. Delivering its signature cherry flavor with a smooth, slightly spicy finish—and 35% more caffeine than Pibb Xtra—it brings new energy to a nostalgic favorite, with a Zero Sugar option to broaden appeal. 

Topo Chico expanded its Sabores line in March 2026 with the launch of Passion Fruit, a vibrant new flavor that builds on the brand’s signature minerality and effervescence. Selected as the top overall sensory experience and brand fit among multiple formulations, Passion Fruit delivers a true-to-fruit taste that consumers describe as both unique and refreshing. As a top growth flavor in North America, it meets rising demand for more variety in premium sparkling water—crafted with real fruit juice, no added sugar and less than 5 calories per can.