Crew Programming: Suggestive Selling


Coca-Cola Leader Lab’s snackable crew training videos are designed to build natural, effective suggestive selling skills in real time. With 1 in 4 guests willing to add a beverage if simply asked*, the crew plays a critical role at the point of order.

These fun, TikTok-style videos focus on practical, easy-to-apply tactics like adding a beverage or bottle-to-go, recommending bundles and pairings and trading up to premium options. Built for today’s Gen Z workforce, the content is short, engaging and designed to boost confidence, enhance the guest experience and drive beverage sales.

 

 

 

 

 

*Impactful Merchandising: Drive Thru Optimization, 2017

To explore the full library, visit Coca-Cola Leader Lab.