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Coca-Cola is leaning into next generation channels by ensuring beverages remain within an arm’s or click’s reach of desire. By anticipating evolving digital and physical journeys, Coca-Cola helps restaurant partners stay positioned to meet and exceed those needs.
At the Restaurant Show booth, Coca-Cola showcased an activation featuring autonomous delivery using a delivery bot from Coco Robotics and a drone from Flytrex. The delivery bot has delivered over 100,000 Coca-Cola beverages to consumers to date, while the drone has completed nearly 250,000 deliveries to date, with 24% including a beverage. Both autonomous delivery services partner with Uber Eats, DoorDash and directly with restaurants to offer numerous consumers access to autonomous last-mile delivery.
